Javier UrbinaProduct Leader for B2B SaaS and enterprise
I build AI products that ship, scale, and make money. I have led AI roadmaps that drove more than 1 million dollars in new ARR, cut workflows from 45 minutes to 10 minutes, and helped civil engineering clients save more than 500 thousand dollars a year.
At a glance
6+
Years building and shipping digital products
$1M+
New ARR across SaaS products
$7M
Projected AI roadmap impact approved by executives
50+
Executive and customer interviews for discovery
About Me
From AI startup founder to enterprise AI product leader
I started in product by building my own company. At Engin.AI I co founded a civil engineering platform that used computer vision, spatial data, OCR, and video to automate Pavement Condition Index scoring. I owned the full product lifecycle: data labeling and QA workflows, model training, GPU based pipelines, and the web platform civil engineers used every day.
We scaled from zero to more than 100 thousand dollars a year in revenue while staying profitable, and helped clients save an estimated 500 thousand dollars a year in inspection and field costs.
In parallel, I grew into product leadership roles at DealerOn, where I now lead AI and CMS product lines. I have shipped an AI powered CMS page builder that cuts page creation time from 45 minutes to 10 minutes, an AI driven Design Studio that reduced design tickets by 65 percent, and a set of conversational AI and analytics tools that added more than 1 million dollars in ARR.
My work style is simple. Talk to customers until the problem is clearly defined, define the smallest slice worth shipping, design and prototype solutions quickly, and iterate with real usage and real numbers.
AI Product Strategy
0-to-1 Product Development
Cross-functional Leadership
Customer-Centric Design
My Journey
2023 - Present
Senior Product Manager, AI and CMS
DealerOn
Lead AI and CMS roadmap across four product lines.
2019 - 2025Part time
Co Founder and Product Lead
Engin.AI
Built multimodal AI platform for civil engineering.
2021 - 2023
Product Manager
DealerOn
Launched NLP chatbot and 3 SaaS products.
2019 - 2021
Agile Business Analyst
DealerOn
Led LATAM expansion, $300K ARR.
Case Studies
Three examples of AI products that moved real numbers: time to ship, revenue, and operational efficiency
$100K+
Annual revenue
Engin.AI Platform
Multimodal AI for civil engineering
Municipalities and civil engineering firms spend significant time and money assessing road quality. Traditional Pavement Condition Index surveys depend on manual inspections and are hard to scale or audit. I co founded Engin.AI to attack this problem with computer vision and automation.
Grew from zero to more than $100K in annual revenue while st...Helped clients save an estimated $500K a year in manual insp...
45→10 min
Time saved
AI Powered CMS Builder
Cut page creation from 45 min to 10 min
DealerOn provides digital marketing products for automotive dealers. Our CMS powers thousands of dealership sites that rely on frequent, high quality updates for inventory, offers, and local campaigns. Historically, dealers and internal teams spent 45 minutes or more building a single landing page.
Reduced standard page creation time from about 45 minutes to...Improved adoption of self service page building among dealer...
$1M+
ARR added
NLP Chatbot & SaaS Suite
Conversational AI that added $1M+ ARR
DealerOn serves automotive dealers who need to turn website traffic into leads and appointments. Before my work on conversational AI, most lead capture relied on static forms and traditional chat vendors.
Delivered three SaaS products in about twelve months.Drove more than $1M in annual recurring revenue across the n...
Work Experience
AI product leadership across startup and enterprise, focused on shipping products that drive real business impact
Senior Product Manager, AI and CMS
DealerOn·Remote·March 2023 - Present
- Lead AI and modernization roadmap across four product lines: CMS, chat, listings, and design tools.
- Architected and shipped agentic RAG chatbot prototypes wired into internal APIs to drive executive buy in and accelerate AI adoption.
- Directed a nine person cross functional team to remove legacy technical debt, modernize infrastructure, and increase ticket throughput by about 46 percent.
- Launched AI features such as vehicle image enhancement, background generation, and an analytics chatbot that surfaces Google Analytics and SEO insights.
- +3 more achievements
Co Founder and Product Lead
Engin.AI·Lehi, UT·October 2019 - May 2025
- Co founded and scaled a multimodal civil engineering AI platform from zero to more than 100 thousand dollars in annual revenue while remaining profitable.
- Designed and deployed GPU based data pipelines to process more than 100 thousand images per day and analyze over 20 hours of traffic video per hour.
- Implemented human in the loop QA workflows that lifted model reliability from roughly 20 percent to about 70 percent in the field.
- Built a full stack labeling platform that reduced third party labeling spend by about 10 thousand dollars per year and maintained about 95 percent labeling quality.
- +1 more achievements
Product Manager
DealerOn·Derwood, MD·March 2021 - March 2023
- Led development of Cyrus Chat, an NLP based chatbot integrated with inventory, scheduling, and lead workflows, increasing engagement by about 11 percent.
- Delivered three SaaS products in one year that generated more than 1 million dollars in ARR.
- Managed four Agile teams with sixteen developers and two designers, improving release velocity by about 60 percent.
- Collaborated with CPO and VP of Product to define pricing and monetization approaches that added about 1 million dollars in incremental profitability.
- +1 more achievements
Agile Business Analyst
DealerOn·Derwood, MD·October 2019 - March 2021
- Led expansion into the LATAM market, including infrastructure, currency, and compliance, generating 300 thousand dollars in ARR and enabling later launches.
- Planned and executed migration of more than 300 client websites to DealerOn's platform within three months, maintaining around 85 percent retention in year one.
- Negotiated call tracking vendor contracts that saved about 250 thousand dollars annually.
- Oversaw an offshore engineering team delivering inventory driven ad campaigns across Google Ads and Meta, raising CTR by 28 percent and cutting cost per lead by 15 percent.
Bachelor's in International Business Administration · Universidad del Rosario, Colombia
My Skills
Focused expertise for building and scaling AI products
AI & Data
- AI product strategy
- Computer vision & video analytics
- NLP & conversational AI
- RAG & agentic workflows
- Human-in-the-loop systems
Product Management
- 0→1 product development
- Roadmap & portfolio planning
- Customer discovery (50+ interviews)
- Experimentation & analytics
- Go-to-market & pricing
Technical
- Python & JavaScript
- React, Next.js, FastAPI
- PyTorch, OpenCV, YOLO
- SQL & analytics platforms
How I Work
- Customer obsessed and data driven
- Bridges executives and engineering
- Turns messy tech into clear UX
Tools I Use
ChatGPTGeminiCursorLovableWebflowFigmaNotionLinearCilckupJiraPendoPosthog
Featured Projects
AI-powered products and platforms I've built from concept to launch
ai
TaleBlazers
TaleBlazers make bedtime stories fun and interactive for parents and kids. It leverages LLMs and image generation models to create highly personalized stories with a "choose-your-own-adventure" style.
ReactNext.jsTailwind CSSTypeScriptElevenLabsDeepgramVercelSupabase
ai
Engin.AI
Computer vision platform for civil engineering that detects pavement distresses and calculates PCI scores from video and imagery. Includes a full data labeling pipeline, QA workflows, and a web app that lets civil engineers audit and export results.
Computer VisionPyTorchOpenCVReactPythonWebflow
fullstack
Tutoreca
Online tutoring marketplace featuring live chat, video calling via Twilio, collaborative whiteboard, and Stripe integration. Self-taught software engineering fundamentals while building this platform.
ReactNode.jsTwilioStripeWebRTCMongoDB
Interested in working together? Let's discuss your next AI product!
Get In TouchContact
Let's talk if there is a clear fit.
Send me a message
Let's talk if there is a clear fit
I am open to senior product roles focused on AI, as well as founder or early product work where AI is central to the strategy.
For formal applications I share my full resume and contact details directly with the company. If you discovered my work through an application, you already have my direct contact information on file.
If you want to discuss a specific role or project, send a short message with context and I will reply if it is a good match.
Open to opportunities
AI product leadership, startup roles, and co-founder opportunities